Perceptions in Organisations
What is Perception?
the process of selecting, organising and interpreting information in order to make sense of the world around us
(Bratton: 2010, 500)
the dynamic and complex way in whch individuals select information (stimuli) from the environment, interpret and translate it so that a meaning is assigned which will result in a pattern of behaviour or thought
(Mullins: 2010, 829)