Herzberg’s Two Factor Theory: Motivation
Fredrick Herzberg came up with a theory which would look into what caused job satisfaction and what caused job dissatisfaction. Factors which influenced making a job satisfying were called ‘Motivator Factors’ whilst factors which made a job dissatisfying were named ‘Hygiene Factors’. Below are what both of these sets include;
Hygiene Factors
If these factors are not present, they will cause people within the organisation to become dissatisfied. For example, salary and pay, job security, working conditions, supervision, company policies and interpersonal relationships.
Motivation Factors
When these factors are present, people within the organisation will become satisfied. For example; achievement, recognition, responsibility, job satisfaction and personal development.
McClelland – Achievement Motivation Theory (1961)
Herzberg’s theory of motivation relates to McClelland’s in some ways, as McClelland also looked into different aspects which motivate workers and came up the same results, although he didn’t look into factors which dissatisfy workers. He came up with three achievement motivators, which were the following;
- Achievement Motivation
- Authority/Power Motivation
- Affiliation Motivation

