Organisational Behaviour Modification: Attitudes and Behaviour
Luthans and Kreitner (1985)
Luthans and Kreitner orchestrated the way of altering people’s behaviour in business. Behaviour modification first started out in treating mental patients etc. but was soon discovered to be practical in many other areas.
Organisation Behaviour Modification has five steps to follow, they are shown below;
- Identify the critical, observable and measurable work performance-related behaviours to be encouraged
- Measure the current frequency of those behaviours, to provide a baseline against which to measure improvement.
- Establish the triggers or antecedents for those behaviours, and also establish the consequences – positive, neutral or negative – that follow from those behaviours
- Develop and intervention strategy to strengthen desired behaviours and weaken dysfunction behaviours through the user of positive reinforcement and corrective feedback, noting that punishment may be necessary in some instances, for example to inhibit unsafe behaviour.
- Evaluate systematically the effectiveness of the approach in changing behaviour and improving performance compared with the original baseline measurement.